CraveLayers — Artisan Cake Commerce
0 overbooked dates after launch
19% lift in AOV from flavor builder upsells
Sub-5m order confirmations via Edge Functions
Complexity was holding them back.
CraveLayers needed a premium online cake store with mix-and-match flavor builder, date-aware availability, and fast fulfillment updates. Legacy spreadsheets made it hard to prevent overbooking, validate lead times, or surface seasonal specials.
A customized system for absolute control.
We shipped a Next.js storefront plus an internal dashboard backed by Supabase Postgres. Admins manage custom vs regular orders, approve special designs, and publish new cakes straight to the catalog. Supabase RLS gates admin APIs, and an Edge Function fans out order status to email and SMS for same-day confirmations.
Core Capabilities
Flavor Builder
Layered cake configurator with fillings, frostings, and dietary flags.
Custom vs Regular Orders
Ops dashboard queues custom designs separately from standard SKUs for faster triage.
Date-Aware Inventory
Lead-time validation and blocked dates to prevent overbooking.
Catalog Management
Add new cakes, photos, and pricing from the dashboard with instant publish to the site.
Payments: QR & COD
Checkout supports QR-based payments and cash on delivery only—no card clutter.
Order Tracking
Customer timeline with kitchen prep, out-for-delivery, and delivered states.
Architecture & Technology
Frontend
- Next.js
- TypeScript
- Tailwind CSS
Backend
- Supabase
- PostgreSQL
- Supabase Edge Functions